| dc.contributor.author | Ugulumu, Ester | |
| dc.contributor.author | Nestory, Maguja Y. | |
| dc.contributor.author | Mpasa, Oscar | |
| dc.date.accessioned | 2023-07-18T12:35:08Z | |
| dc.date.available | 2023-07-18T12:35:08Z | |
| dc.date.issued | 2023-06 | |
| dc.identifier.citation | Nestory, M. Y., Ugulumu, E., & Mpasa, O. (2023). Factors Affecting Night Market Traders’ Performance in Tanzania: A Case of Forodhani Night Market in Unguja. Rural Planning Journal, 25(1), 59-69 | en_US |
| dc.identifier.issn | 0856-3460 | |
| dc.identifier.uri | https://repository.irdp.ac.tz/handle/123456789/414 | |
| dc.description.abstract | This study assessed the factors affecting the night market traders’ sales performance. The
factors examined were the age, sex, marital status, trade experience, startup capital, number
of employees, business type, and years of schooling of a night market trader. The study
employed a cross-sectional research design whereby structured and semi-structured
interviews were used for data collection. Probability and non-probability sampling
techniques were employed to select a sample of 98 night market traders. Data were analysed
by using a multiple linear regression model. The findings revealed that traders’ experience,
start-up capital, number of employees, business type, years of schooling and sex of a night
market trader significantly influenced sales performance. Therefore, entrepreneurial
educators should craft strategies and learning environments that validate and stimulate
women’s identity in a way that does not compete with the behaviour of the idealised male
entrepreneur also government should establish a special campaign to motivate financial
institutions to open up a special window for night market traders in accessing loans and
accommodate entrepreneurs’ skills in teaching curriculum starting from primary to
university education levels. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IRDP | en_US |
| dc.subject | : Night market traders, Sales performance, Micro, Small and Medium Enterprises (MSMEs), Retail business. | en_US |
| dc.title | Factors Affecting Night Market Traders’ Performance in Tanzania: A Case of Forodhani Night Market in Unguja | en_US |
| dc.type | Article | en_US |
